SEO and conversion funnels are part of the conversion strategy. An effective way to attract leads, sales, contacts, and audience in your digital universe.

Creating conversion funnels or sales funnels in a digital environment is about directing, attracting, or bringing a specific audience to a specific point, which is usually the sale but can also serve other objectives such as providing more information, conducting surveys, studies, or dynamic learning exercises. The latter is understood as part of a knowledge generation, data, analysis, and management system.

It's quite easy to create web pages to target these objectives. For example: I have inventory of "secure helmets for construction". I create a page on my website for this product, taking into account SEO, research on search phrases and keywords. Once this is done, the content marketing campaign will include both the link to that page and the use of SEO copywriting.

SEO conversion funnels. Sales funnels.

Up to this point, we are talking about organic advertising - social media posts and email marketing.

The social media inventory at this point could consist of a blog page, several posts on social media platforms (such as Facebook, Instagram, Twitter, and YouTube), one or two promotional newsletters, and two more for remarketing to readers who read or click on the newsletter.

These media channels all point to one place: the conversion funnel page where you want visitors to arrive. These social media channels should be consistent with the content or promise they offer and what they ultimately deliver at the end of the funnel.

SEO and conversion funnels. Work objectives.

Conversion funnels are designed to filter the audience. Not all conversion funnels necessarily lead to a sale. Filtering the audience means that the digital content construction that points to a certain webpage and the design of that webpage have a message, a product, or content that appeals to a specific target audience.

That "specific target audience" is called the AUDIENCE, and it is the users who reach the conversion funnel through search engines, email marketing and social media organic and paid ads.

Scale up? Yes. Paid advertising. That's a topic for another newsletter.

The important thing, despite how complex it may seem, is to clearly understand that EVERY page within a website is a conversion funnel. In other words, each page has an objective and is designed to achieve certain goals within the development policies of any digital strategy.

Diseño WEB. SEO copywriting. SEO on page