Raise your hand, believers in digital transformation.

Today we witness crazy things in the IoT - Internet of Things. For example, IP network systems that control the use of tools in the construction sector. The system collects Big Data on usage, working hours, user information, etc., regarding the construction process to the extent of authorizing the activation or deactivation of a jackhammer, a drill, or any other machine, or simply to know their location within the construction site through automation.

Not to mention the automated systems in distribution and logistics centers, inventory management, and billing.

That's what digital transformation calls for. At least, it's a significant part of it.

Are we prepared for these things?

Digital transformation?

Digital transformation implies leadership where digital capabilities should be seen as an essential issue, where the use of technology is not only appropriate for the technology department but for the entire organization. And here's the important part: digital transformation is managed from the customer experience perspective, not fragmented among sales, delivery, warranty departments, etc.

NOTE: CX/UX (Customer Experience/User Experience).

If your traditional business model has "always" worked for you, perhaps digital transformation is not for you.

Additionally, it's a commitment that involves training and overcoming learning curves, as well as developing skills such as data management, which, when viewed negatively, lose their strategic relevance.

Digital Transformation?

Since the 90s, I have been reading about touchpoints as a service line.

Change agents, including yourself if you resonate with digital transformation, know that developing a website, a simple digital media plan, or a distribution and sales system implies a change in mindset, transitioning from a physical store to a digital one with the benefits it entails, along with the learning and investment challenges it requires.

Now, if we compare the investment costs between a physical store and a virtual one, the difference is not only immense in terms of investment but also in terms of cost-benefit ratio, learning curve, and implementation results.

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